Overview
To promote the upcoming release of Street Fighter 4, Ammirati and Alwayswater joined forces to create WeHeartFighting.com - a site dedicated to the love of fighting, both funny and fierce. We created a custom Wordpress install including two solid plugins (an e-card engine and a homepage organizer, allowing admins to set which posts appear on the homepage) and an elastic theme. In about two weeks, we created a robust and flexible custom Wordpress solution.




Overview
To promote the FedEx Cup, Atmosphere BBDO was hired to create a contest allowing FedEx Cup fans to upload videos of themselves golfing "anywhere" for a chance to win some major prizes. When Atmosphere BBDO needed a development team to handle all the back-end dirty work, they reached out to Alwayswater. In about a month's time, we developed a simple, yet elegant CMS, a video transcoding service (allowing fans to upload videos in any format which were then converted to Flash) and a video storage and delivery service - all of which were accessible via well documented REST API.



Overview
Gilbert Arenas, otherwise known as Agent Zero, is an all-star basketball player and connoisseur of Vitaminwater. When Vitaminwater wanted to launch a hyperlocal contest featuring Gilbert Arenas, they turned to Ammirati and Alwayswater. Users had to upload videos of themselves doing trick shots in order to win a day with the Agent. We provided a custom CMS that delivered XML to the Flash front-end, a video transcoding service, an administrator voting system and a streamlined video administration process.



Overview
When we built SuiteMatch, a listing service for shared office space, we had three goals: make it focused, fast and free. The time we spent architecting, designing and developing SuiteMatch was a rigorous exercise in restraint. Any feature that didn't pass the 3 F's (Focused, Fast and Free) was tossed. Whether it was a custom RSS feed, an email alerting users when a space becomes available or a streamlined sign-up process, we designed SuiteMatch to do a single job well and get the hell out of way. In the end, we built a service that allows users to find shared office space through an elegant user interface that only consists of the features users need to accomplish their goals.



